SEO, or search engine optimization, is the buzzword among active online businesses. Simply put, SEO is the practice of improving the quality and quantity of website traffic through various techniques. Whether it’s a website for a business or if the website itself is the business, one thing matters – SEO.
SEO For Business – A Topic Of Trust
People support businesses that they trust. It can be tough proving the credibility of a business online. Whether intentionally or subconsciously, we as consumers put more trust in links that are displayed on the first page of SERPs (search engine results pages).
According to statistics, the first five results Google account for 67.60% of all the clicks. That’s because consumers understand that the higher you rank on Google, the higher your authority is. This in itself is a big enough reason as to why businesses should begin focusing on optimizing their website and content.
Benefits Of SEO
A higher ranking in Google most commonly results in better engagement for businesses. Big businesses can benefit from it, but small businesses are the biggest beneficiaries of SEO.
Through SEO, small businesses have a better means of generating organic customers. Those clicks could eventually be converted to sales. With this momentum, small businesses could potentially skip the slump that all startups face at the beginning.
Of course, this is just a small take on a long list of the benefits of SEO. Bottom line is that SEO generates engagements, engagements generate leads, and leads generate sales. Complex as it may be, SEO is a good avenue to invest in for businesses – big or small.
1. Get More Leads
As you rank higher on search engines, you can gain a significant amount of leads for your business. People are most likely to click on the top results on a search engine which is why it’s important that you get your website up there.
The more clicks you get, the higher the chances of you securing a sale. This is the ultimate goal of SEO.
2. Open A New Revenue Portal
When you get more revenue on your website, you can open up new revenue portals for your business as well. You don’t have to be stuck with the sales of your products and services. For example, you can start to sell articles from your blog for interlinking.
Additionally, you can also stream banner ads on your website too. Good SEO helps you maximize your earnings. Don’t put your website to waste!
3. Put Your Business Upfront And Personal
As a small business, it can be quite challenging to put your name up there along with your competitors. What’s great about SEO is that it can level the playing field between you and your competitors very easily. Not a lot of digital marketing tools can make this possible.
With good SEO, your small business can run alongside other businesses on search results, which could be a big advantage.
4. Capture The Local Community
There is such a thing as local SEO.
This refers to SEO that’s based on a person’s proximity to a business. Say a person starts to search for “dentist near me.” If you’re within distance, local SEO can help you reach out to that customer with a search.
Local SEO is a great driving factor for small businesses in local communities. The local scene can be tough and competitive. This is your way of securing loyal customers.
If you don’t have a lot of budget for digital marketing, it would be best to focus your money on SEO efforts instead. The benefits of this are long-lasting and well worth it.
Whether you want to increase your sales or simply want to increase the visibility of your business, SEO is a great platform.